BAR Cost Accounting · Updated November 2026
Contribution Margin vs Gross Margin: Why Are They Not the Same Profit Measure?
Gross margin follows financial-statement cost classification. Contribution margin follows cost behavior.
Gross margin
Sales minus cost of goods sold equals gross margin. COGS under absorption accounting can include both variable and fixed manufacturing costs.
Contribution margin
Sales minus variable costs equals contribution margin, showing how much remains to cover fixed costs and profit.
Why it matters
Contribution margin is central to CVP, break-even, special-order, and short-term decision analysis.
Common trap
Do not assume every cost below gross margin is fixed or every cost inside COGS is variable.
The takeaway
Gross margin subtracts cost of goods sold. Contribution margin subtracts variable costs.
Related Summit guides
FAQ
Is gross margin the same as contribution margin?
No.
Does contribution margin subtract variable selling costs?
Yes when they are part of the relevant variable-cost structure.
Is contribution margin useful for break-even analysis?
Yes.
